Teradata Peer Advantage is a unique, invitation-only program that connects the most brilliant minds—people passionate about transforming how businesses work and people live through the power of data.

In the past, the Peer Advantage program lacked a visual identity and did not portray the exclusive and valuable opportunity that customers gain by joining.

I developed the branding, guided the creative vision, and refreshed the program’s materials to reflect and enhance the experience of its members.