ICW Group has been offering great insurance products, services and experiences for over 50 years. With the company’s growth came the need for a marketing refresh to reflect its identity as a contemporary, multi-line company. I was brought on at ICW Group to leverage my experience with rebrands and help transition the company into a new design era.

In addition to updating hundreds of outdated marketing materials, I led the redesign of new design templates and entire programs and campaigns, including the Risk Management for Leaders Certificate Series and the Brand Refresh awareness campaign for employees, agents, and policyholders.