ICW Group has been offering great insurance products, services and experiences for over 50 years. With the company’s growth came the need for a marketing refresh to reflect its identity as a contemporary, multi-line company. I was brought on at ICW Group to leverage my experience with rebrands and help transition the company into a new design era.

In addition to updating hundreds of outdated marketing materials, I led the redesign of new design templates and entire programs and campaigns, including the Risk Management for Leaders Certificate Series and the Brand Refresh awareness campaign for employees, agents, and policyholders.

Teradata’s SKO (Sales Kickoff) is an annual event where sales teams get together to re-energize and ramp up for the new year. Because SKO 2023 was Teradata’s first in-person event since the COVID-19 pandemic, it was more important than ever to welcome our sales teams back with a vibrant and positive energy.

I directed and managed the production of hundred of assets, including booths, signage, stage elements, apps, presentations, social media and web graphics, and more.

Teradata’s Inclusion Communities drive awareness and collaboration to face societal challenges.

To boost awareness of these communities, Teradata began its campaign to “embrace inclusion.” Prior to this initiative, the communities lacked visual representation, so I created the “embrace inclusion” visual brand identity.

The brand identity consists of many small circles coming together to form a larger ring, which represents Teradata’s many diverse communities joining together. I also created custom icons to represent each individual community.

To complement my experience in visual design, I completed the Google UX Design Certificate. I gained new skills in user research, accessibility, wireframing, and prototyping. To practice these skills, I worked on two conceptual UX projects: a mobile/web app for art classes, and a website that enables tutors to list their services and parents to search for and book time with tutors.

As senior designer and director at Teradata, I directed, created, and managed the production of assets for multiple simultaneous campaigns daily.

Teradata Peer Advantage is a unique, invitation-only program that connects the most brilliant minds—people passionate about transforming how businesses work and people live through the power of data.

In the past, the Peer Advantage program lacked a visual identity and did not portray the exclusive and valuable opportunity that customers gain by joining.

I developed the branding, guided the creative vision, and refreshed the program’s materials to reflect and enhance the experience of its members.

Teradata’s Possible is a multi-day global event offering insights, hands-on experiences, and networking opportunities for business and tech leaders.

The Possible series replaced Teradata’s traditional annual conference model by completely re-imagining it. As a brand-new event with a completely new goal, a new visual identity was needed. I developed the branding, guided the creative vision, and directed and produced assets for the very first events in 2022 and 2023.

The Possible brand guidelines can be viewed here.

Working with a new visual language is both exciting and challenging. When Teradata refreshed its brand, the design team rolled up its sleeves to get to work.

I rebuilt Teradata’s image and graphic libraries, revamped its event branding, created new document templates, produced new presentations, and helped guide the design team in the new creative direction.

In the past, the Operation Smile visual brand expression was outdated and uninspiring. I completely redesigned the entire Operation Smile website to be mobile-friendly, responsive, and engaging, and I led the design and production of all new brand materials to be patient centered and inspiring.